In 1969, Donald Fisher opened the 1st ever Gap store on Ocean Avenue in San Francisco. The store's merchandise consisted of Levi's blue jeans & records & tapes. However, the audio products were sold for a mere 3 months before being removed from the store.
By 1970, Gap's sales had reached $2 million and a second store was opened in San Jose, California. Along with his second store, Gap established its first corporate headquarters in Burlingame, California, employeeing only 4 employees. Gap continued to expand rapidly and by 1972-1973, had grown to over 25 stores and had expanded to areas outside of California and was entering the East Coast market with its store in Voorhees, New Jersey. In 1974, Gap began to sell private label merchandise in its stores.
1975 saw the creation of the chain of stores which specialized in selling discounted apparel, as well as the acquisition of "You & You" which had formerly been a New England-based casual apparel brand.
1976 was a landmark year for Gap with the company going public in both the New York and and Pacific stock exchanges with an initial public offering of 1.2 million shares. With the arrival of 1977 Gap introduces the labels "Fashion Pioneers", "Eaton Hill", and "Fox Tails" which are sold in its stores. The company also launches two sub-brands; "Logo", based in California and Missouri, as well as "Brands" based in New York and New Jersey. In this year also, Gap moves its headquarters from Burlingame to San Bruno, California.
1980 saw the incorporation of "Brands" and "Pants %off" chains into Gap's new "Tagg's" chain.