Wednesday, May 13, 2009
Definition of a Specialty Store
A specialty store is a store, usually retail, that offers specific and specialized types of items. These stores focus on selling a particular brand, or a particular type of item.
For example, a store that exclusively sells cell phones or video games would be considered specialized. Sometimes, it includes chain retail stores that sell a specific brand of clothing. This would make retail outlets like Gap and Victoria's Secret specialty stores, because all the clothing sold there is manufactured specifically for that store. For example, if you buy something from Gap, the product will have a Gap label.
In this definition, the specialty store can carry a diverse range of products. Though Gap specializes in clothing, their clothing is marketed for children, teenagers and also adults. You might also occasionally find Gap shoes or socks.
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