Thursday, June 18, 2009
Gap uses the Free-Form Layout. Their fixtures and aisles are arranged asymmetrically to create a pleasant and relaxing ambience for their customers.
Physical Store Attributes:
- Air-conditioned
- Very bright lighting
- Music in the background
- Store portrays a very clean and spotless image
- Spacious store leads to ease of movement through the aisles (wide aisles)
- Resting areas/benches for shopping partners
The clean and spotless image that Gap stores portray also tells us what kind of products they are offering to their customers.
- Gap sells smart casual type of clothing & also very casual type of clothing.
- The kind where you can wear for formal parties as well as nights out in town.
- Trendier business clothes
- Target market: men, women, children
- They create their stores in such a way that their stores are wide & spacious to cater for their customers who are made up of women with their children in tow.
It is easy for the customers to find the clothes that they want in the store:
- The front is made up of more of their casual items such as shirts.
- Deeper into the store, you can find items that are more for formal wear such as trenchcoats and dresses.
- One side towards the wall consists of shoes.
Gap is also flexible:
- Able to physically move store components
- Able to modify components
- Able to respond to seasonal changes
- Able to renew without large-scale renovations
;9:16 PM
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