Wednesday, July 8, 2009

Answers to the questions related to the Retail video:

a) Describe the retail sector as spoken by Lynn Bavage.

b) Why did Lynn Bavage say that retail is the best job in the world?

c) Briefly explain what Tilly's coffee shop looks for when employing staff.

d) Name the other retailer showcased in the video.

Jobcentre Plus. Tesco.

e) Briefly describe the important skills that are outlined in the video. What are the benefits for the retail employees in the video?

Important skills

-Experience & not qualification

In retail, not only qualification is important but experience is also as important too. It simply because it takes time to build self-esteem and confidence to deal with customers and not only qualification.

-Ability to communicate & working with people

Communication is one of the key to success in retail. This is due to the fact that communication is essential not only among customers but even colleagues. Your colleagues would be the one teaching you things especially when you are new and you would need their help at times. Furthermore, customers can choose to switch brand anytime. They tend to be loyal to a company that can create a relationship/bond with them. This will stop them from switching as they are already comfortable speaking to the service providers from that company.

-Good at working with products

Service providers must know the product they are selling so as to promote better and are able to answer any enquiry made by customers. Customers will then be more convince to purchase the product as the know more about it compared to products from any other brand/company that does not provide sufficient information about the products.

Benefits of employees

-Flexible hours

Employees can choose when and how long they want to work according to their availability. There is no other job that offers the same kind of flexibility.

-No 2 days are the same/New daily experience

Unlike office jobs that have similar daily tasks, everyday is different in the retail sector. Daily, service providers tend to meet different customers, tasks and situations. This shows that retail is a fun industry.

-Helps to build confidence

By dealing with many and different customers everyday, service providers in the retail sector tend to gain confidence easily as they have to find a way to deal with the customers properly so as to meet their customers’ needs and wants.

f) Outline any two retailing careers that are available at the retailers that are mentioned in the video.

The manager of the floor and team leader of the retail assistants.

The manager of the floor is in charge of the shop or store floor where the products are on display and retail assistants are working. He supervises the floor’s operations.

The team leader is in charge of the retail assistants, taking care of their working schedules and making sure they get to work on time. Part of a team leader’s job is to also keep track of the sales and to lead the team into hitting their target.

Overall, the floor manager and team leader
• supervises the assistants,
• needs to be good at working with people in order to have a good relationship with a customer,
• have confidence to learn quickly to pick up skills along the way,
• reliable and trustworthy.

;10:29 PM


  Singapore Time


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