The 2 communication approaches adopted by Gap are:
- Internet advertising applications
Most people ate IT savvy and tend to find information about things on the Internet. Hence, it create more awareness for this group of people. Most companies have their own website nowadays eventhough they have physical stores. Having multiple channels help to generate more awareness and thus, adds up to their sales.
Other than that, by having their own company’s website, GAP can convey more information to customers about many things. For example, company’s profile and information about the clothes that they want to purchase that customers might want to know. The information that the get would be useful when deciding to purchase items from GAP as information on the internet can be quite in-depth and is almost accurate eventhough it is impersonal.
Furthermore, new arrivals can be easily found out when it is published on their website as some or maybe most people do not pass by the store very often.
- Salespeople
Sales people are always upselling and telling people of promotions when the customers walk into the store. For example, like when you buy a pair of pants they will tell you about a shirt that matches, which is going at discounted prices too. They inform, persuade and remind the customers regarding the company's products.
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